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Carrie Haynes, MBA – 20, February 2020

“Life is a journey, not a destination, we determine our destination by the direction we take”. – Anonymous.

Welcome to Your Future Direction.

Let me introduce myself. My name is Carrie Haynes (hence – The Haynes Company).  I am writing this blog to bring attention to the ways in which small to medium sized businesses (SMBs) can incorporate strategic planning into their operations.  According to the Small Business Administration (2018), small businesses: comprise 99.9% of U. S. businesses and employ 47.5% of all U.S. workers.  However, only about one-half of these businesses survive five years or longer.  Through information provided in this blog, I hope to encourage SMBs to give more thought to how they can guide their future direction with strategic planning.  Experts such as Porth (2011) demonstrate that large corporations implement strategic planning to enhance their competitiveness. It is my belief that SMBs can benefit from strategic planning in the same ways as their larger counterparts.  Let’s take this journey together and see where it leads.

Sincere Regards,

Carrie Haynes, MBA

References

Porth, S. (2011). Strategic management – A cross-functional approach (4th ed.). Boston, MA: Pearson Learning Solutions.

SBA – Office of Advocacy. (2018). Small business profile. Retrieved from https://www.sba.gov/sites/default/files/advocacy/2018-Small-Business-Profiles-US.pdf

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